Digital marketers are involved in developing our multi-channel communication strategies.
You will define the best digital marketing strategy for THINGK, choosing the right mix of:
Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
Search engine optimisation (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
Pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
Once the marketing plan is defined, you will lead the digital marketing team to realize your beautiful plan.
Your tasks typically involve:
— providing accurate reports and analysis to THINGK management to demonstrate effective return on investment (ROI);
— researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
— communicating with affiliate networks and affiliate partners;
— using web analytics software to monitor performance of THINGK website;
— assisting with paid media including liaising with digital advertising agencies;
— developing and integrating content marketing strategies;
— keeping up to date with current digital trends.